Beauty is in the eye of the beholder!
Type
digital resource
Date Issued
2019-12
Author(s)
Abstract
It is intriguing to see how lawyers answer the question: “Why should clients come to you instead of retaining one of your competitors?” Something like 80% of them say nothing (for quite some time) at first and then start humming and hawing. Among the remaining 20%, there are a few who explain at great length where they see their law firm’s advantages. As a listener, you know precisely as much as before. Only very few succeed in describing in two sentences how they stand out from the competition and why they are particularly attractive for their customers.
Language
English
HSG Classification
contribution to practical use / society
HSG Profile Area
LS - Business Enterprise - Law, Innovation and Risk
Publisher place
Vista
Division(s)
Eprints ID
258743