Rollenbilder Deutschsprachiger Kommunikationsmanager, eine empirische Untersuchung
Journal
Studies in Communication Sciences
ISSN
1424-4896
Type
journal article
Date Issued
2010-01-01
Author(s)
Abstract (De)
The paper presents the findings of a quantitative investigation into the major
working fields of German, Austrian, and Swiss communication professionals.
We build upon previous work done in roles research but follow a grounded
approach in using an explorative cluster analysis on a sample of 340 communicators.
We identify fives typologies into which the working fields of communication
practitioners in these countries can be categorized: Strategists, Public
Affairs Officers, Internal Communicators, Investor Relations Officers and
Brand Officers. These profiles are distinctively different in terms of education,
salary, and career as well as job satisfaction and show the various roles communication practitioners take as well as their integration within organizations
working fields of German, Austrian, and Swiss communication professionals.
We build upon previous work done in roles research but follow a grounded
approach in using an explorative cluster analysis on a sample of 340 communicators.
We identify fives typologies into which the working fields of communication
practitioners in these countries can be categorized: Strategists, Public
Affairs Officers, Internal Communicators, Investor Relations Officers and
Brand Officers. These profiles are distinctively different in terms of education,
salary, and career as well as job satisfaction and show the various roles communication practitioners take as well as their integration within organizations
Language
German
HSG Classification
not classified
Refereed
No
Publisher
SGKM
Publisher place
Zürich
Volume
10
Number
1
Start page
135
End page
156
Pages
22
Subject(s)
Division(s)
Eprints ID
69846