Machine learning in marketing: Recent progress and future research directions

Journal
Journal of Business Research
Type
journal article
Date Issued
2024-01
Author(s)
;
Bernritter, Stefan F.
;
Ngai, Eric W.T.
;
Kumar, Ajay
;
Delen, Dursun
DOI
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier BV
Volume
170
Official URL
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

File(s)
Thumbnail Image
Name

JBR 2024 # Machine learning in marketing - Recent progress and future research directions.pdf

Size

1.67 MB

Format

Adobe PDF

Checksum (MD5)

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