How to Allocate Marketing Resources across Multiple Service Channels? A Customer Value Approach
Type
conference paper
Date Issued
2008-09-11
Author(s)
Language
English
Keywords
Service
Retailing
Best Paper Award
HSG Classification
contribution to scientific community
Refereed
No
Book title
Proceedings of the 1st Rostock Conference on Service Research
Publisher
University of Rostock
Start page
1
Event Title
1st Rostock Conference on Service Research
Event Location
Rostock
Event Date
11.-12.09.2008
Subject(s)
Division(s)
Eprints ID
50879