Organizational communication with visual mapping: Comparing East and West
Series
Kommunikationswissenschaft
ISBN
978-3-86764-450-1
Type
book section
Date Issued
2013
Author(s)
Editor(s)
Ingenhoff, Diana
Abstract
The internationalization of businesses, driven by the phenomenon of globalization, is affecting a vast number of organizations which have an ever increasing need to communicate across cultures. Companies are starting to realize that messages conceived in the West are not equally perceived in different cultural contexts and are thus faced with the novel and crucial challenge to communicate effectively to culturally diverse audiences. In the field of corporate and organizational communication still few theories and insights are available to shed light on the phenomenon (for notable exceptions see: Sriramesh, Grunig, & Dozier, 1996; Sriramesh & Ver?i?, 2003). Scholars are thus incorporating theories from different fields, including anthropology and psychology, which however need to be translated and adapted to the specificities of business communication.
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Internationale PR-Forschung
Publisher
UVK
Publisher place
Kontanz
Start page
37
End page
52
Pages
16
Subject(s)
Division(s)
Eprints ID
225810