The Rise of AI Agents: Consumer Reactions Towards Self-programming Agents

Journal
Association for Consumer Research
Type
conference paper
Date Issued
2025
Author(s)
;
;
;
Schmitt, Bernd
Abstract
This research conceptualizes and examines consumer reactions towards self-programming agents, the next generation of GenAI. While self-programming AI agents offer new levels of time gains and productivity, we theorize and show that consumers react negatively to them, because these agents are seen as a threat to society.
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