A Socio-Technical Approach to Study Consumer-Centric Information Systems
Type
conference paper
Date Issued
2016-12-11
Author(s)
Abstract
Given the unprecedented role of digital service platforms in private life, this research sets out to identify the mechanisms that are designed into information systems with the purpose to increase consumer centricity. We evaluate the consumer centricity of an information system against three reflective indicators, that is the degree of need orientation, value co-creation and relationship orientation and conceptualize consumer centricity as the ability to align social and technical information system components.
We employ a positivist, explanatory case study approach to test three hypotheses on system component alignment in cases from three domains (gaming, social networking, and video sharing). We found preliminary evidence for three alignment mechanisms that increase consumer centricity.
With this research, we plan to contribute to the literature on consumer-centric information systems by elaborating and empirically grounding a socio-technical approach to study mechanisms and their joint application to increase consumer centricity in information systems.
We employ a positivist, explanatory case study approach to test three hypotheses on system component alignment in cases from three domains (gaming, social networking, and video sharing). We found preliminary evidence for three alignment mechanisms that increase consumer centricity.
With this research, we plan to contribute to the literature on consumer-centric information systems by elaborating and empirically grounding a socio-technical approach to study mechanisms and their joint application to increase consumer centricity in information systems.
Keywords
Human behavior in IS
Human-computer interaction
Information systems
IS models
IS research
Socio-technical approach
Case Study Research
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Book title
Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Pages
12
Event Title
37th International Conference on Information Systems (ICIS 2016)
Event Location
Dublin, Ireland
Event Date
11.-14.12.2016
Subject(s)
Division(s)
Contact Email Address
benjamin.spottke@unisg.ch
Eprints ID
252769
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Name
ICIS_2016_CCIS Spottke et al.pdf
Size
342.89 KB
Format
Adobe PDF
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