Die Rolle der Positionierung im strategischen Marketing
ISBN
3409121633
Type
book section
Date Issued
1995
Author(s)
Editor(s)
Thommen, Jean-Paul
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Book title
Management-Kompetenz
Publisher
Gabler
Publisher place
Wiesbaden
Start page
499
End page
517
Pages
19
Subject(s)
Eprints ID
35479