The Why of Buying Nike - Findings of a causal analytical study
Type
conference paper
Date Issued
2003-01-01
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Annual Conference of the Academy of Marketing Science
Event Title
Annual Conference of the Academy of Marketing Science
Subject(s)
Division(s)
Eprints ID
2780