Product Line Positioning, Direction of Comparision, and asymmetric Similarity Judgements
Type
conference paper
Date Issued
2008-05-27
Author(s)
Language
English
HSG Classification
not classified
Refereed
No
Event Title
37th European Marketing Academy (EMAC) Annual Conference
Event Location
Brigthon
Event Date
27.-30.05.2008
Subject(s)
Division(s)
Eprints ID
49392