Inner Value Conflicts: Emotional and Behavioral Consequences in a Cross-Border Shopping Context
Journal
Advances in Consumer Research
ISSN
0098-9258
Type
conference paper
Date Issued
2013-10-03
Author(s)
Abstract (De)
Although cross-border shopping has enormous impacts on many economies, it has not been investigated from a consumers' perspective. We show that cross-border shoppers feel inner conflicts that affect their purchase behaviors. Public policy makers can influence these conflicts by actively communicating the reasons for price differences in neighboring countries.
Language
German
Keywords
Cross-border shopping
inner value conflicts
positive and negative emotions
attribution theory
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
NA - Advances in Consumer Research
Publisher
Association for Consumer Research
Publisher place
Duluth, MI
Volume
Vol. 41
Event Title
Annual Conference of the Association for Consumer Research (ACR) 2013
Event Location
Chicago
Event Date
03.-06.10.2013
Subject(s)
Division(s)
Eprints ID
227114