RFID, privacy, and the perception of risk: A strategic framework
Journal
Journal of Strategic Information Systems
ISSN
0963-8687
ISSN-Digital
1873-1198
Type
journal article
Date Issued
2007-06-01
Author(s)
Thiesse, Frederic
Abstract
Against the background of the first RFID-Rollouts by large retailers in North America and Europe, this paper concerns itself with the perception of RFID technology as a risk to privacy. The objective of our contribution is to identify, at a relatively early phase of the risk development, strategic options with which RFID suppliers and users can positively influence the public acceptance of the technology. We propose a strategic framework based on research findings on risk perception and technology acceptance as well as a set of options for coping with the public perception of RFID-related privacy risks.
Language
English
Keywords
RFID
Privacy
Technology Acceptance
Risk Perception
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
Amsterdam
Volume
16
Number
2
Start page
214
End page
232
Pages
19
Subject(s)
Division(s)
Eprints ID
31815