Multi-Channel Management im CRM - Prozessorientierung als Herausforderung
Type
book section
Date Issued
2003
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Customer Relationship Management. Grundlagen - Managementkonzepte - IT-Systeme
Publisher
Vieweg
Subject(s)
Division(s)
Eprints ID
34368