Value, values, symbols and outcomes
Journal
Marketing Theory
ISSN
1470-5931
ISSN-Digital
1741-301X
Type
journal article
Date Issued
2011
Author(s)
Domegan, Christine
;
Haase, Michaela
;
Kim, Harris
;
van den Heuvel, Willem-Jan
;
Kelleher, Carol
;
Maglio, Paul P.
;
;
Ordanini, Andrea
;
PeƱaloza, Lisa
Abstract
This essay provides an overview of the contemporary academic discourse and challenges regarding the role of values and valuations in service. Situating service within the larger socio-economic networks brings to the fore the plurality of values and the recognition that value creation is (both) a social and market activity. This raises important questions regarding the role of symbols, the nature of outcomes and the processes of valuing as they come together in markets, in organizations and in other social domains. The essay then prioritizes a number of interdisciplinary research opportunities that relate market exchange to social exchange, emphasize the collaborative nature of value creation among particular agents, and examine the impacts of such value co-creation across specific market, social and environmental domains.
Language
English
Keywords
academic discourse
values
valuations
symbols
market exchange
organizations.
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Sage Publications
Publisher place
Thousand Oaks USA
Volume
12
Number
2
Start page
207
End page
211
Pages
5
Subject(s)
Division(s)
Eprints ID
216421
File(s)![Thumbnail Image]()
Name
2011_ValueValuesandOutcomes_Sage.pdf
Size
173.37 KB
Format
Adobe PDF
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