Die Unternehmensmarke rückt in den Mittelpunkt
Journal
Marketing & Kommunikation : M&K
ISSN
0255-7673
ISSN-Digital
1023-8913
Type
newspaper article
Date Issued
2004-01-01
Author(s)
Brexendorf, Tim
Language
German
Keywords
Corporate Brand Management
Markenführung
Markenmanagement
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
marketingmall.ch
Publisher place
Berneck
Number
9
Start page
32
End page
33
Pages
2
Subject(s)
Eprints ID
33407