The Zero-Sum Autonomy Mindset: Why Autonomy of New Technologies Can Backfire

Journal
Association for Consumer Research
Type
conference paper
Date Issued
2025
Author(s)
;
;
Nyilasy, Gergely
Abstract
Robotic technologies offer benefits by increasing autonomy, but consumers often view this as a zero-sum game, where technology’s gain limits their own perceived autonomy. Our research reveals how this mindset hinders adoption and suggests two strategies to mitigate it: unfixing autonomy and aligning robot with human goals.
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