Marketingkennzahlensysteme: Notwendigkeit, Gütekriterien und Konstruktionsprinzipien

Type
book section
Date Issued
2001
Author(s)
Editor(s)
Geis, Gerold
Language
German
HSG Classification
not classified
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Thexis/Ueberreuter
Publisher place
St. Gallen/Wien
Start page
690
End page
719
Pages
30
URL
Subject(s)

other research area

Division(s)

IMC – Institute for M...

EMBA - Executive MBA

Eprints ID
42443
File(s)
Thumbnail Image

open.access

Name

Notwendigkeit_Gütekriterien_und Konstruktionsprinzipien.pdf

Size

2.19 MB

Format

Adobe PDF

Checksum (MD5)

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