Gamification 2.0: How Activity Tracking Apps Provide Long-Term Motivation
Journal
Marketing Review St.Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2021
Author(s)
Abstract
One in four consumers is insufficiently physically active, resulting in substantial health risks. Conventional activity tracking apps motivate consumers but can promote motivational crowding-out. Gamification can help overcome these challenges. This paper presents two case studies and introduces a new motivational framework for gamification.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Refereed
Yes
Publisher
Gabler
Number
4
Start page
48
End page
57
Division(s)
Eprints ID
263462
File(s)![Thumbnail Image]()
Name
MRSG_4.2021_Moenninghoff.pdf
Size
1.56 MB
Format
Adobe PDF
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