Corporate Strategy at the Crossroads? Inductive Derivation of a Consensus and Comprehensive Definition
Type
conference paper
Date Issued
2012-10-09
Author(s)
Abstract
While research in corporate strategy has gained importance over the past five decades, today this sub-field of strategic management is very fragmented and lacks a coherent agenda. Based on a large-scale content analysis of the abstracts of 383 articles published in the top 50 management journals from 1955 to 2008, we inductively develop a consensus and comprehensive definition of corporate strategy. More precisely, drawing upon a distinctive vocabulary obtained by word frequency analysis, three renowned strategic management scholars derive conceptual elements, which we consolidate into a new definition of corporate strategy. The findings indeed suggest that existing definitions of corporate strategy are often ambiguous and too narrow. Contributing to the sub-field's advancement, the new definition serves as a framework that guides future corporate strategy research.
Language
English
Keywords
Corporate strategy
academic communities
content analysis
definition
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Responsible Corporate Competitiveness (RoCC)
Refereed
Yes
Book title
Strategy in Transition
Publisher
SMS Strategic Management Society
Publisher place
Chicago
Start page
1
End page
5
Pages
5
Event Title
32nd Strategic Management Society (SMS) Annual International Conference
Event Location
Prague
Event Date
06.-09.10.2012
Subject(s)
Division(s)
Eprints ID
211772