Implementing Destination Structures: Experiences with Swiss Cases
Journal
Turizam
ISSN
0494-2639
Type
journal article
Date Issued
1999
Author(s)
Abstract (De)
The article presents - on the base of real cases - experiences transforming "traditional" tourist institutions to destination management organisations. Key issues consist of the creation and marketing of new products, the creation and financing of new marketing structures, the conception and realisation of cooperations and last but not least managing the change process. The conclusions show the following: a number of basic conditions need to be fulfilled to form a destination, there is no master-destination suitable to be copied, the kind of financing marketing structures dependes very much on the intensity of tourism in a destination, the success of cooperations depends mainly on the outcome of the tradeoff benefit - transaction costs, management of change in destinations can be characterized as a process of organisational development rather than business reingeneering
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher place
Zagreb
Volume
47
Number
3
Start page
185
End page
280
Pages
96
Subject(s)
Division(s)
Eprints ID
14073
File(s)![Thumbnail Image]()
Name
laesser.pdf
Size
40.26 KB
Format
Adobe PDF
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