Marketing management of sport and tourism - Introduction
Series
Publication of the AIEST
ISBN
3-9521723-4-0
Type
book section
Date Issued
2003
Author(s)
Editor(s)
Keller, Peter
Abstract (De)
Marketing Management of sport and tourism does not just mean marketing of touristic sport products. Marketing management of sport and tourism can be divided into marketing of sport activities, events or infrastructure for people outside the location and marketing of tourism through sport activities, events and sport infrastructure. A system approach is introduced to serve as a model for explaining interrelations between the different elements in the sport and tourism context. As such destinations, tourists, sport events, inhabitants and sport infrastructure have been identified. Based on literature research the need and a concept for an integrated management of the tourism sport marketing system is derived. Obviously the fit between the different system elements and making use of synergies in within the tourism marketing system is crucial. Research questions and a list of criterias for tourism marketing through sport is developed.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Sport and Tourism
Publisher
Edition AIEST
Publisher place
St. Gallen
Volume
Vol. 45
Start page
277
End page
288
Pages
12
Subject(s)
Eprints ID
13934
File(s)![Thumbnail Image]()
Name
Introduction%20Bieger.pdf
Size
70.53 KB
Format
Adobe PDF
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