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Details

Markenführung für industrielle Lösungsanbieter

ISBN
978-3-8006-3463-7
Type
book section
Date Issued
2008
Author(s)
Belz, Christian  
;
Simao, Tania
Editor(s)
Bauer, Hans H.
Huber, Frank
Albrecht, Carmen-Maria
Language
German
HSG Classification
not classified
Refereed
No
Book title
Erfolgsfaktoren der Markenführung
Publisher
Vahlen
Publisher place
München
Start page
415
End page
430
Pages
16
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/78981
Subject(s)

other research area

Division(s)

IMC – Institute for M...

Eprints ID
48813
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