Product and Service Bundling Decisions and their Effects on Purchase Intention
ISBN
3-540-65247-7
Type
book section
Date Issued
1999
Author(s)
Editor(s)
Language
English
HSG Classification
not classified
Refereed
No
Book title
Optimal Bundling
Publisher
Springer
Publisher place
Berlin
Start page
253
End page
268
Pages
16
Subject(s)
Division(s)
Eprints ID
2726