Co-creation of value and spatio-temporal resource integration : A missing link in service-dominant logic?
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
978-1-61839-064-6
Type
conference paper
Date Issued
2011-02-18
Author(s)
Editor(s)
Srinivasan, Raji
McAlister, Leigh
Abstract
Recent research that has applied service-dominant (S-D) logic to supply chain management (SCM) neglects SCM's prime objective to "deliver as promised" which is a core concept in the literature on logistics service quality and on-shelf availability. Addressing this, the paper proposes that mismatches in spatio-temporal availability may (1) render service-exchange and the co-creation of value impossible, (2) epitomize an enterprises' value propositions, and (3) attenuate value. The paper extends S-D logic to incorporate value-creation through spatio-temporal resource integration as a foundational premise. It implies that companies should focus on when and where they can assist their customers' own value-creation
Funding(s)
Language
English
Keywords
[http://www.sdlogic.net/ Service-Dominant logic]
logistics service quality
on-shelf availability
derivative propositions
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
AMA Winter Educators' Conference 2011: Marketing Theory and Applications
Publisher
American Marketing Association
Publisher place
Chicago
Volume
Vol. 22
Event Title
AMA Winter Marketing Educators' Conference 2011
Event Location
Austin, Texas, USA
Event Date
18.-20.02.2011
Subject(s)
Division(s)
Eprints ID
69391