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Controlling im Key Account Management

ISBN
340914286X
Type
book section
Date Issued
2006
Author(s)
Belz, Christian  
;
Zupancic, Dirk  
Editor(s)
Reinecke, Sven  
Tomczak, Torsten  
DOI
10.1007/978-3-8349-9335-9_15
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Marketingcontrolling
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2. Aufl.
Start page
373
End page
394
Pages
22
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/83396
Subject(s)

business studies

Division(s)

IMC – Institute for M...

Eprints ID
37934
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