The Impact of Social-Identification on Perceived Brand Value. Results of a Causal-Analytic Study
Journal
AMA Educators Proceedings
ISSN
1054-0806
ISBN
0-87757-314-X
Type
conference paper
Date Issued
2005-04-19
Author(s)
Editor(s)
Seiders, Kathleen
Language
English
HSG Classification
not classified
Refereed
No
Book title
Proceedings of the Conference of the American Marketing Association
Publisher
American Marketing Association
Volume
Volume 16
Event Title
2005 AMA Winter Educators’ Conference
Event Location
Tampa
Subject(s)
Division(s)
Eprints ID
16205