Refining Ideas with Generative AI: How Text-and Image-Based Scenarios Influence Idea Refinement
Type
conference paper
Date Issued
2024
Author(s)
Abstract
In the innovation process, generative AI can be used to refine ideas with text-based scenarios and image-based visualization. Our findings reveal that text-based scenarios versus image-based visualization scenarios enhance creative performance because they increase levels of mental outcome simulations.
Language
English
Keywords
Generative AI
Co-Creative Systems
Scenario Generation
Analytical Creativity
Innovation
Event Title
ACR 2024 Conference
Event Location
Paris
Event Date
September 26.-29.
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Name
Generative AI in Idea Development_ The Role of Numeric and Visual.pdf
Size
261.37 KB
Format
Adobe PDF
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