Options
Customer Value of Second Home Ownership: Insights from a Mature Market (Switzerland)
Type
conference paper
Date Issued
2007-12-03
Author(s)
Abstract
This paper discusses the customer value of second home ownership. Because non-rented second homes are an increasing problem in many Swiss alpine destinations (under-utilisation of costly communal infrastructure, visual impairment, loss of potential income from visitors) an investigation into the drivers and barriers of renting out second homes is needed. This study presents the results from approximately 50 in-depth interviews using the means-end approach in a hierarchical value map. The results reveals that the prime reason for renting out second homes is economic, and the reasons people do not rent out are psychological. Therefore, measures to increase the willingness to rent include economic incentives, but also reducing psychological barriers.
Language
English
Keywords
second home ownership
customer value
Switzerland
Alpine destination
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ANZMAC 2007 Dunedin Conference
Publisher
Australian and New Zealand Marketing Academy
Start page
34
End page
42
Pages
9
Event Title
Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007
Event Location
Dunedin, New Zealand
Event Date
03.-05.12.2007
Subject(s)
Division(s)
Eprints ID
37941