Harnessing Tacit Knowledge in Social Networks - A Social Approach to Incentivizing Truth- Telling
Type
conference paper
Date Issued
2013-06-13
Author(s)
Abstract
In this paper, we propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In this approach, respondents answer survey questions in the context of a pure coordination game. In a series of studies, we show that the coordination game setting induces greater truth-telling by having respondents being rewarded if their answers agree with friends' predictions. The amount of improvement depends on the observability of the surveyed behavior, the tendency of the respondent to self-disclose, and the closeness of the friend.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Consumer Psychology in a Social Media World
Publisher
Society for Consumer Psychology
Publisher place
New York
Event Title
32nd Annual Advertising and Consumer Psychology (ACP) Conference 2013
Event Location
San Diego
Event Date
13.-15.06.2013
Subject(s)
Eprints ID
221820