Antecedents and Consequences of Effective Market Segmentation Strategies: An Explorative Case Study
ISBN
978 0 956009968
Type
conference paper
Date Issued
2009-07-07
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Putting Marketing in its Place
Publisher
University of Leeds
Publisher place
Leeds
Start page
181
Event Title
42nd Academy of Marketing Annual Conference
Event Location
Leeds UK
Subject(s)
Division(s)
Eprints ID
56188