Automotive Software and Service Engineering (ASSE) - an exploration of challenges and trends from industry experts' points of view
ISBN
978-3-941875-31-9
Type
conference paper
Date Issued
2010-02-23
Author(s)
Editor(s)
Schumann, Matthias
Kolbe, Lutz M.
Breitner, Michael H.
Frerichs, Arne
Research Team
iw6-init
Abstract
Mobile and software based value-added applications in an automobile, known as Automotive Software and Services (Reichwald et al. 2007), represent a differentiation factor and are currently increasing in importance in a “young generation” (Stolte 2008) of customers (Reichwald et al. 2007)(Reichwald et al. 2007). And hence, Automotive Software and Services are used as means for differentiation and also to increase customers loyalty (Mercer 2004; Reichwald et al. 2007). Instead of only being producers of cars, which loose customer contact after selling the car, OEMs are moving more and more towards providers of holistic solutions which supply the customer with new and different services throughout the automobile‟s entire lifetime (Mercer 2004).
Language
English
Keywords
Automotive Software and Service Engineering
Challenges
Trends
HSG Classification
not classified
Refereed
Yes
Book title
Multikonferenz Wirtschaftsinformatik 2010
Publisher
Universitätsverlag Göttingen
Publisher place
Göttingen
Start page
923
End page
935
Event Title
Multikonferenz Wirtschaftsinformatik (MKWI) 2010
Event Location
Göttingen
Event Date
23.-25.02.2010
Subject(s)
Division(s)
Eprints ID
220553
File(s)![Thumbnail Image]()
Name
JML_183.pdf
Size
556.14 KB
Format
Adobe PDF
Checksum (MD5)
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