Unternehmensmarken
ISBN
340911968X
Type
book section
Date Issued
2004
Author(s)
Editor(s)
Bruhn, Manfred
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Handbuch Markenführung
Publisher
Gabler
Publisher place
Wiesbaden
Volume
2. Aufl.
Start page
163
End page
185
Pages
23
Subject(s)
Eprints ID
35174