In Fair Markets, There Is No Unfair Business! And No Responsible Consumption? (WITHDRAWN)
Journal
Academy of Management Proceedings
ISSN
0065-0668
Type
conference contribution
Date Issued
2019
Author(s)
Abstract (De)
Even though there is a visible development towards more responsible consumer behavior, many consumers seem to neglect their responsibility within markets. We argue that this neglect might be based on consumers’ ideologies concerning the market. Past research found ideologies to build a major motivational and cognitive base for people’s behavior. In our research, we focused on the fair market ideology that captures consumers’ system justification of markets. Specifically, we assumed that consumers who indulge in higher levels of the fair market ideology would neglect information about companies’ irresponsibility to further reinforce their market justification and would, therefore, consume less responsibly. Three empirical studies confirmed the initial hypothesis that the fair market ideology has a major impact on responsible consumer perception, intention, and behavior.
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
None
Refereed
Yes
Publisher
Academy of Management
Publisher place
Briarcliff Manor, NY USA
Subject(s)
Eprints ID
267673