Success factors of virtual communities from the perspective of members and operators - An empirical study
ISSN
1530-1605
ISBN
0-7695-2056-1
Type
conference paper
Date Issued
2004-06-01
Author(s)
Research Team
iw6-init
Abstract
Virtual communities have been the focus of research for some time. However, while many studies provide recommendations on how to build, extend and manage virtual communities, few verify the success factors they consider essential for virtual communities. Conclusions made regarding basic preferences and distinct priorities of different stakeholders in virtual communities have not been empirically substantiated. This study uses an online survey of members and operators of virtual communities to evaluate success factors discussed in the literature. Incongruences between members and operators are identified and analysed. This research gains first empirically validated insights into success factors for establishing and managing virtual communities. The study results are summarised in ten hypotheses.
Language
English
Keywords
Virtual community
success factors
onlinesurvey
hypotheses on how to build and manage virtual communities
CCC
HSG Classification
not classified
Refereed
Yes
Book title
Proceedings of the 37th Annual Hawaii International Conference on System Sciences, 2004
Publisher
IEEE Computer Society
Publisher place
Los Alamitos, Calif.
Start page
1
End page
10
Event Title
37th Hawaii International Conference on System Sciences 2004 (HICSS-37)
Event Location
Big Island, Hawaii
Event Date
05.-08.01.2004
Subject(s)
Division(s)
Eprints ID
219377
File(s)![Thumbnail Image]()
open.access
Name
JML_29.pdf
Size
412.67 KB
Format
Adobe PDF
Checksum (MD5)
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