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Out-Licensing in Pharmaceutical Research and Development

ISBN
978-3-527-33913-6
Type
book section
Date Issued
2016
Author(s)
Gassmann, Oliver  
;
Krech, Carol Anne  
;
Martin A. Bader  
;
Gerrit Reepmeyer
Editor(s)
Alexander Schuhmacher  
Markus Hinder
Oliver Gassmann  
Abstract
Seventy percent of pharmaceutical companies expect their collaborations will primarily take the traditional forms of out-licensing products or technology. Whereas research alliances, in-licensing, and co-development are quite established and traditional collaboration approaches, many established pharmaceutical companies have long considered out-licensing a difficult task.
The purpose of this chapter is to illustrate how out-licensing by pharmaceutical companies can contribute to an increase in research and development (R&D) efficiency. A case study of Novartis demonstrates how the out-licensing can be successfully adopted and managed.
Successfully executed out-licensing programs provide pharmaceutical firms with several benefits such as additional revenue generation, cost- and resource effectiveness, and mitigation of R&D related risks.
Language
English
Keywords
licensing
pharma
intellectual property
collaboration
alliances
out-licensing
Novartis
risk management
HSG Classification
contribution to practical use / society
HSG Profile Area
SoM - Business Innovation
Book title
Value Creation in the Pharmaceutical Industry : The Critical Path to Innovation
Publisher
Wiley-VCH
Publisher place
Weinheim
Start page
363
End page
380
Official URL
https://www.wiley.com/en-ae/Value+Creation+in+the+Pharmaceutical+Industry%3A+The+Critical+Path+to+Innovation-p-9783527339136
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/105104
Subject(s)

business studies

Division(s)

ITEM - Institute of T...

Eprints ID
248283
Support
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