Kundenclubs Marktuntersuchung der deutschen Clubs - Erste Gestaltunghinweise und Erfolgsfaktoren bei der Club-Initiierung
Type
working paper
Date Issued
1996
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Publisher
IM-Marketing-Forum
Publisher place
Ettlingen
Subject(s)
Eprints ID
35149