Tourism in the new economy
Series
Publication of the AIEST
ISBN
3-9521723-2-4
Type
book section
Date Issued
2001
Author(s)
Editor(s)
Keller, Peter
Abstract (De)
Globalisation and the development of the information and telecommunications technologies are creating new rules governing competition: we are witnessing the beginning of a Net Economy. Newly configured customer/performance systems are leading to the transformation of industries and companies. The borderlines between the industries within tourism are dissolving, and the scope of companies' activities is changing. New forms of cooperation are required. Often, the value added by the core business is no longer sufficient, and there is a demand for new commercialisation models. The coercion to achieve growth, which is driven by the capital market and the constantly increasing critical corporate sizes, requires new entrepreneurial dynamism. As a consequence, conventional corporate models of destinations, hotels and funiculars in traditional tourism countries often generate negative results. This paper seeks to demonstrate how the transformation driver, IT, may also make a contribution towards shaping the transformation process in an entrepreneurial manner and, in doing so, arrive at a comparatively higher level of competitiveness. New performance systems are outlined, and value drivers dentified, on the basis of a process model which, in turn, is based on the evolving net economy. A special focus is aimed at the examples of marketing and the establishment of customer contacts.
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Tourism Growth and Global Competition
Publisher
Edition AIEST
Publisher place
St. Gallen
Number
43
Start page
39
End page
84
Pages
46
Subject(s)
Division(s)
Eprints ID
14021
File(s)![Thumbnail Image]()
open.access
Name
Tourism_new_economy.pdf
Size
176.41 KB
Format
Adobe PDF
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