Resurrecting From The Humdrum: Why Successful Brands Kill Themselves
Type
presentation
Date Issued
2019-07-18
Author(s)
Dam, Christian
;
Bucher, Jan-Hendrik
Language
English
HSG Classification
contribution to scientific community
Event Location
Montreal, Canada
Event Date
17.07.2019 - 19.07.2019
Subject(s)
Eprints ID
263316