Corporate Branding Study - Theoretical Concepts and Empirical Findings.
Type
work report
Date Issued
2001
Author(s)
Einwiller, Sabine
;
Will, M.
Abstract
Working Report 2001-01
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Institute for Media and Communications Management, University of St. Gallen.
Publisher place
St. Gallen
Subject(s)
Eprints ID
12939