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Details

Stereotyping and Subtyping Processes in Services Branding

Type
conference paper
Date Issued
2007-05-22
Author(s)
Wentzel, Daniel  
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Event Title
EMAC Doctoral Colloquium
Event Location
Reykjavik
Event Date
20.-22.05.2007
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80688
Subject(s)

business studies

Division(s)

ICI - Institute for C...

Eprints ID
37745
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