Excerpt: Core Components of Steering Marketing Communication Mix Selection

Type

conference contribution

Date Issued

2024-09-27

Author(s)

Philipp Kaufmann

URL

https://www.alexandria.unisg.ch/handle/20.500.14171/121066

File(s)

Name

MCM Selection_Dresden.pptx

Size

2.29 MB

Format

Microsoft Powerpoint XML

Checksum (MD5)

97b630b491179fbba86e1bdfced289a3