A Strategy Modelling Technique for Financial Services
ISBN
951-564-192-6
Type
conference paper
Date Issued
2004-06-14
Author(s)
Editor(s)
Leino, Timo
Saarinen, Timo
Klein, Stefan
Research Team
IWI1
Abstract
Strategy planning processes often suffer from a lack of conceptual models that can be used to represent business strategies in a structured and standardized form. If natural language is replaced by an at least semi-formal model, the completeness, consistency, and clarity of strategy descriptions can be drastically improved. A strategy modelling technique is proposed that is based on an analysis of modelling requirements, a discussion of related work and a critical analysis of generic approaches to strategic planning. The proposed conceptual model is used to derive a generic strategy description framework. An industry specific extension for retail banking and application experience from using the proposed modelling technique in Swiss retail banks is summarized.
Language
English
HSG Classification
not classified
Refereed
No
Book title
"The European IS profession in the global networking environment : proceedings of the 12th European Conference on Information Systems The European IS profession in the global networking environment : proceedings of the 12th European Conference on Informat
Start page
686
End page
697
Event Title
12th European Conference on Information Systems (ECIS)
Event Location
Turku, Finnland
Event Date
14.-16.06.2004
Official URL
Subject(s)
Division(s)
Eprints ID
196727
File(s)![Thumbnail Image]()
Name
ECIS2004.pdf
Size
213.3 KB
Format
Adobe PDF
Checksum (MD5)
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