English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Dem Entscheidungsverhalten auf der Spur - Was Marketing von Behavioral Economics lernen kann
Export
Statistics
Options
Dem Entscheidungsverhalten auf der Spur - Was Marketing von Behavioral Economics lernen kann
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
journal article
Date Issued
2009-08
Author(s)
Herrmann, Andreas
Heitmann, Mark
Landwehr, Jan R.
Huber, Frank
DOI
10.1007/s11621-009-0118-2
Language
German
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Gabler
Publisher place
Wiesbaden
Volume
26
Number
4
Start page
6
End page
10
Pages
5
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/75754
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
82671