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Building Brand Equity via Product Quality
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Building Brand Equity via Product Quality
Journal
Total Quality Management & Business Excellence
ISSN
1478-3363
ISSN-Digital
1478-3371
Type
journal article
Date Issued
2007-01-01
Author(s)
Herrmann, Andreas
Huber, Frank
Shao, A.
Bao, Y.
Language
English
HSG Classification
not classified
Refereed
No
Publisher
Routledge, Taylor & Francis Group
Volume
18
Number
5
Start page
531
End page
544
Pages
14
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/81147
Subject(s)
other research area
Division(s)
ICI - Institute for C...
Eprints ID
31238