The strategic role of authenticity in the luxury business
Series
Environmental Footprints and Eco-design of Products and Processes
ISBN
978-981-10-2916-5
Type
book section
Date Issued
2017-02-25
Author(s)
Editor(s)
Gardetti, Miguel Angel
Abstract
Authenticity is considered to be one of the major challenges for the luxury segment of our time. Crises and scandals in the economic world change behaviors of luxury consumption: Today, luxury clients are looking for authenticity, purpose and sustainability. Furthermore, the progressive democratization of luxury and the increasing imitation of a luxury-specific strategy by mass product manufacturers lead to an erosion of the notion of “luxury” and its mysticism. Luxury becomes commonplace.
Language
English
Book title
Sustainable management of luxury
Publisher
Springer Singapore - Springer
Publisher place
Puchong, Selangor D.E.
Volume
1st ed.
Start page
29
End page
60
Subject(s)
Division(s)
Eprints ID
252553
File(s)![Thumbnail Image]()
Name
17_The Strategic Role of Authenticity in the Luxury Business.pdf
Size
797.43 KB
Format
Adobe PDF
Checksum (MD5)
ebaab1416b5c4eecfc774993196df7d9