On the Appropriateness of the Assignment of Human Personality Traits to Brands
Type
conference paper
Date Issued
2011-03-11
Author(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
A Meeting of the Minds
Publisher
USI Università della Svizzera italiana
Publisher place
Lugano
Event Title
7th International Conference of Thought Leaders in Brand Management 2011
Event Location
Lugano, Schweiz
Event Date
10.-12.03.2011
Subject(s)
Division(s)
Eprints ID
210844