Loyalty Formation for Different Customer Journey Segments

Journal
Journal of Retailing
ISSN
0022-4359
Type
journal article
Date Issued
2019
Author(s)
;
;
Verhoef, Peter
;
;
DOI
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Elsevier
Volume
95
Number
3
Start page
9
End page
29
Official URL
URL
Subject(s)

business studies

Division(s)

IMC – Institute for M...

IRM - Institute of Re...

Eprints ID
257030
File(s)
Thumbnail Image
Name

JR 2019 # Loyalty Formation for Different Customer Journey Segments.pdf

Size

2.41 MB

Format

Adobe PDF

Checksum (MD5)

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