Self-Extension Through Services: The Effect of a Possession's Tangibility on its Ability to Self-Extend
Type
conference paper
Date Issued
2011-05-24
Author(s)
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Event Title
European Marketing Association Conference (EMAC), Doctoral Colloquium
Event Location
Ljubljana, Slovenia
Subject(s)
Division(s)
Eprints ID
236351