Digital commuting: the effect of social normative feedback on e-bike commuting - evidence from a field study
ISBN
978-0-9915567-0-0
Type
conference paper
Date Issued
2014-06-09
Author(s)
Editor(s)
Avital, Michel
Leimeister, Jan Marco
Schultze, Ulrike
Abstract
As a consequnce of extensive urban growth, local transportation systems are facing enormous challenges, leading to massive investments in infrastructure and travel demand management measures to steer demand for specific travel modes. Meanwhile, technological advancements are creating unprecedented opportunities for collecting and utilizing travel data at previously unknown levels of detail. Such information may in the form of social normative feedback constitute a powerful tool for influncing human behaviour. Focusing on electric bicycles (e-bikes) as potentially central means of future transportation, this study evaluates whether IS-enabled social normative feedback can increase the usage of e-bikes for commuting. The results of a five-week field study and mixed effects logistic regression analysis support a positive impact of social normative feedback on e-bike commuting. We, however, also detect a negative effect on a group of participants with particularly long commuting distances, and effects of weather conditions and commuting distances on e-bike usage. Our findings add to existing research in the areas of travel mode choice, and social norms, and support policy makers in travel demand management. Ultimately, employers may view our findings as a source of inspiration for promoting the health of their employees and increasing the attractiveness of their places to work.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ECIS 2014 proceedings : 22th European Conference on Information Systems
Publisher
Association for Information Systems
Publisher place
AIS Electronic Library (AISeL)
Event Title
22nd European Conference on Information Systems (ECIS) 2014
Event Location
Tel Aviv, Israel
Event Date
09.-11.06.2014
Subject(s)
Eprints ID
236036
File(s)![Thumbnail Image]()
Name
1617_Digital commuting.pdf
Size
255.86 KB
Format
Adobe PDF
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