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Markendifferenzierung durch persönliche Mitarbeiterkommunikation
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Markendifferenzierung durch persönliche Mitarbeiterkommunikation
Type
presentation
Date Issued
2007-09-12
Author(s)
Henkel, Sven
Project(s)
Behavioral Branding
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Event Title
BVM - Berufsverband Deutscher Markt- und Sozialforscher
Event Location
München
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/80207
Subject(s)
business studies
Division(s)
ICI - Institute for C...
Eprints ID
40388